G2 Performance Apparel started in 2017 to address the need for performance-based, athletic-style uniforms in the marching arts. G2 Uniforms are engineered for Marching Athletes performing at the high school, collegiate, and elite competitive level in marching band, drum corps, and international colorguard. They are fully customizable and allow the groups’ individuality to shine. Upon our inception, we saw steady demand which allowed us to increase our staff and diversify our product lines. Then COVID-19 financially hit our company hard, as it did to many others. We watched schools close nationwide, shutting down our customer base. Within a few days, this had a devastating effect on the company's finances, putting everyone’s job in jeopardy. Thinking about widespread layoffs and cuts was completely gut-wrenching.